This is a critical topic because well-meaning but outdated or incorrect advice can seriously undermine a parent’s confidence and a baby’s health.
Here are some common pieces of bad breastfeeding advice that are too often followed, and the better, evidence-based alternatives.
1. “FEED ON A STRICT SCHEDULE(e.g., EVERY 3-4 HOURS)”
Why it’s bad: Newborns have tiny stomachs and breastmilk is digested quickly. A strict schedule can lead to underfeeding, poor weight gain, decreased milk supply (because supply works on demand), and a very hungry, frustrated baby. It ignores cluster feeding (very frequent feeding during growth spurts), which is normal and crucial for boosting supply.
Better advice: Feed on demand. Watch for early hunger cues (rooting, smacking lips, hands to mouth) rather than waiting for crying, which is a late sign of hunger. In the early weeks, this will likely be 8-12 times in 24 hours, but it will vary.2. “YOUR BABY IS USING YOU AS A PACIFIER”
Why it’s bad: This frames breastfeeding as merely nutritional and ignores its immense comfort and bonding role. Non-nutritive sucking is soothing for the baby and helps regulate your milk supply. Pulling a baby off the breast for “using you as a pacifier” can distress both baby and mother and potentially reduce supply if the baby is still stimulating milk production.Better advice: You cannot spoil a newborn. Comfort nursing is a biological norm. If you need a break, that’s completely valid, but offer the breast for comfort without guilt. It’s a tool that meets multiple needs.3. “GIVE A BOTTLE OF FORMULA/WATER SO YOU CAN SLEEP”
Why it’s bad: In the early weeks, introducing formula without a medical reason can sabotage breastfeeding. It fills the baby up so they don’t breastfeed as frequently, which signals your body to make less milk. It can also introduce nipple confusion or flow preference if a bottle is given too early or incorrectly. Giving water is unnecessary (breastmilk is over 80% water) and can be dangerous for young infants, leading to water intoxication.Better advice: The best way to establish your supply is to feed the baby. To get more sleep, try side-lying nursing in a safe, baby-proofed bed, or have your partner bring the baby to you and handle diapers and soothing so you can rest between feeds.Read more on next page
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